What We're Going To Cover In This Section

Setting Up Your First Google Ads Account

Location Targeting

Where Do Google Ads Appear

What is Google Ads

Google Account Hierarchy

Budgets and Selecting Your Bidding Strategy

Introduction

How To Find Keywords To Target - SEMRush

How To Find Keywords To Target - Keyword Planner

What Is A Keyword & Understanding The Intent Behind One

How To Find Keywords To Target - Related Website URL

Everything You Need To Know About Keyword Match Types

How To Add Match Types To Your Keywords Like A Pro

How To Organise Your Keywords By Themes

The Importance Of Negative Keywords & How To Add Them To Your Account

Best Practices for Writing Killer Ad Text

The Evolution Of How Ads Appear In Google

Ad Schedule - How To Select The Days & Times You Want Your Ads To Show

Ad Rotation - Everything You Need To Know

How To Create Your First Google Ad

Target CPA

Maximize Clicks

Target ROAS

Target Impression Share

Manual CPC & Enhanced CPC

Maximize Conversions

Understanding Quality Score

Understanding Ad Rank and How It Is Calculated

The 4 Components That Make Up Quality Score

When You Can Ignore Low Quality Scores (and when you can't)

How Google Determines How Much You Pay Per Click

What Are Ad Extensions & The Benefits Of Using Them

How To Add Call Extensions To Your Ads

The Different Types Of Ad Extensions You Can Use

How To Add Location Extensions To Your Ads

Things To Bear In Mind When Using Ad Extensions

How To Add Sitelink Extensions To Your Ads

How To Add Callout Extensions To Your Ads

The Two Main Types Of Conversions You Can Use

How To Set Up Conversion Tracking For Phone Calls

Understanding The Basics Of Conversion Tracking & Its Benefits

How to Set Up Ecommerce Tracking in Google Analytics

How To Set Up Conversion Tracking For Form Submissions

Optimising Your Ads Based On Keyword Data

Optimising Your Ads Based On Ad Data

Optimising Your Ads Based On Devices

Optimising Your Ads Based On Specific Times & Days

Conclusion, goodbye for now