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Udemy – Google Ads For Beginners 2025 – Step By Step Process 2025-1

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Lecture 19/50

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Lecture 19 of 50

Target CPA

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Course Content

0 / 50 completed

Section 1: Basics Account Set up8 videos

What We're Going To Cover In This Section

Setting Up Your First Google Ads Account

Location Targeting

Where Do Google Ads Appear

10m

What is Google Ads

Google Account Hierarchy

13m

Budgets and Selecting Your Bidding Strategy

Setting Up Billing

Section 2: Introduction1 videos

Introduction

Section 3: Keyword Research for Google Ads8 videos

How To Find Keywords To Target - SEMRush

24m

How To Find Keywords To Target - Keyword Planner

15m

What Is A Keyword & Understanding The Intent Behind One

How To Find Keywords To Target - Related Website URL

20m

Everything You Need To Know About Keyword Match Types

How To Add Match Types To Your Keywords Like A Pro

31m

How To Organise Your Keywords By Themes

49m

The Importance Of Negative Keywords & How To Add Them To Your Account

Section 4: Creating Your Ads5 videos

Best Practices for Writing Killer Ad Text

The Evolution Of How Ads Appear In Google

Ad Schedule - How To Select The Days & Times You Want Your Ads To Show

Ad Rotation - Everything You Need To Know

How To Create Your First Google Ad

56m

Section 5: Bidding Strategies Explained6 videos

Target CPA

5mNow Playing

Maximize Clicks

Target ROAS

11m

Target Impression Share

Manual CPC & Enhanced CPC

11m

Maximize Conversions

Section 6: Google Ads Dynamics5 videos

Understanding Quality Score

11m

Understanding Ad Rank and How It Is Calculated

The 4 Components That Make Up Quality Score

When You Can Ignore Low Quality Scores (and when you can't)

How Google Determines How Much You Pay Per Click

Section 7: Ad Extensions7 videos

What Are Ad Extensions & The Benefits Of Using Them

How To Add Call Extensions To Your Ads

The Different Types Of Ad Extensions You Can Use

How To Add Location Extensions To Your Ads

Things To Bear In Mind When Using Ad Extensions

How To Add Sitelink Extensions To Your Ads

14m

How To Add Callout Extensions To Your Ads

Section 8: Conversion Tracking5 videos

The Two Main Types Of Conversions You Can Use

How To Set Up Conversion Tracking For Phone Calls

11m

Understanding The Basics Of Conversion Tracking & Its Benefits

How to Set Up Ecommerce Tracking in Google Analytics

How To Set Up Conversion Tracking For Form Submissions

34m

Section 9: Campaign Optimisation4 videos

Optimising Your Ads Based On Keyword Data

Optimising Your Ads Based On Ad Data

Optimising Your Ads Based On Devices

Optimising Your Ads Based On Specific Times & Days

Section 10: Conclusion1 videos

Conclusion, goodbye for now

About this Lecture

Section: Bidding Strategies Explained • Size: 11.33 MB • Duration: 5m

Course Summary

Google Ads For Beginners 2025 – Step By Step Process, I don’t just talk the talk; I actually walk the walk and live it too. In this course, you’ll be able to watch me in real-time as I show you EXACTLY how I set up and run profitable Google ads. Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching. Making the course and everything you learn super actionable for those who wish to execute it all. This stuff is SUPER powerful. The process I follow throughout the course is the SAME process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work. I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal. Literally everything you need to be able to create and implement a successful Google Ads campaign. There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

Course Content

0 / 50 completed

Section 1: Basics Account Set up8 videos

What We're Going To Cover In This Section

Setting Up Your First Google Ads Account

Location Targeting

Where Do Google Ads Appear

10m

What is Google Ads

Google Account Hierarchy

13m

Budgets and Selecting Your Bidding Strategy

Setting Up Billing

Section 2: Introduction1 videos

Introduction

Section 3: Keyword Research for Google Ads8 videos

How To Find Keywords To Target - SEMRush

24m

How To Find Keywords To Target - Keyword Planner

15m

What Is A Keyword & Understanding The Intent Behind One

How To Find Keywords To Target - Related Website URL

20m

Everything You Need To Know About Keyword Match Types

How To Add Match Types To Your Keywords Like A Pro

31m

How To Organise Your Keywords By Themes

49m

The Importance Of Negative Keywords & How To Add Them To Your Account

Section 4: Creating Your Ads5 videos

Best Practices for Writing Killer Ad Text

The Evolution Of How Ads Appear In Google

Ad Schedule - How To Select The Days & Times You Want Your Ads To Show

Ad Rotation - Everything You Need To Know

How To Create Your First Google Ad

56m

Section 5: Bidding Strategies Explained6 videos

Target CPA

5mNow Playing

Maximize Clicks

Target ROAS

11m

Target Impression Share

Manual CPC & Enhanced CPC

11m

Maximize Conversions

Section 6: Google Ads Dynamics5 videos

Understanding Quality Score

11m

Understanding Ad Rank and How It Is Calculated

The 4 Components That Make Up Quality Score

When You Can Ignore Low Quality Scores (and when you can't)

How Google Determines How Much You Pay Per Click

Section 7: Ad Extensions7 videos

What Are Ad Extensions & The Benefits Of Using Them

How To Add Call Extensions To Your Ads

The Different Types Of Ad Extensions You Can Use

How To Add Location Extensions To Your Ads

Things To Bear In Mind When Using Ad Extensions

How To Add Sitelink Extensions To Your Ads

14m

How To Add Callout Extensions To Your Ads

Section 8: Conversion Tracking5 videos

The Two Main Types Of Conversions You Can Use

How To Set Up Conversion Tracking For Phone Calls

11m

Understanding The Basics Of Conversion Tracking & Its Benefits

How to Set Up Ecommerce Tracking in Google Analytics

How To Set Up Conversion Tracking For Form Submissions

34m

Section 9: Campaign Optimisation4 videos

Optimising Your Ads Based On Keyword Data

Optimising Your Ads Based On Ad Data

Optimising Your Ads Based On Devices

Optimising Your Ads Based On Specific Times & Days

Section 10: Conclusion1 videos

Conclusion, goodbye for now