Course Summary

AI for Marketing Specialization, This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies. After completing the specialization, learners will be equipped to leverage AI to enhance marketing outcomes and drive growth. This Specialization includes four courses plus a capstone. Some, but not all courses offer assignments that asks learners to apply what is being taught in the courses. At the end of the Specialization, learners will complete a capstone project that requires them to weigh the benefits and costs of deploying AI in support of marketing efforts. This will include evaluating its economic impact, as well as considering the ethical and societal concerns.