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Lecture 22 of 27

Advanced AB testing considerations

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Section 1: Introduction Welcome to the course on AB testing4 videos

How AB tests are created Who takes part

23m

Welcome to the course!

38m

What are the key characteristics of an AB test

35m

What does the course cover and what is AB testing

1h 26m
Section 2: Defining KPIs and metrics. Practical example Kittengram2 videos

Calculation of metrics for Kittengram - Practical example

33m

How to measure success

1h 15m
Section 3: Setting up and executing AB tests in practice11 videos

Calculating metrics

35m

Data instrumentation and tracking

1h 23m

Set up the AB test

58m

Statistical significance

1h 4m

Designing the experiment

1h 30m

Example of significance power calculator

9m

Calculate the sample size of an AB test

1h 30m

AB test analysis process

44m

Compare the activity between the groups

24m

AB test - start & analysis

59m

Presenting results

1h 7m
Section 4: Advanced questions for interview preparation7 videos

Introduction

6m

Question 1

31m

Question 2

22m

Question 4

39m

Question 3

38m

Question 5

30m

How to prepare for the interview

1h 21m
Section 5: Advanced considerations2 videos

Important ethical considerations Privacy

50m

Advanced AB testing considerations

1h 30mNow Playing
Section 6: Conclusion1 videos

Final recommendations

43m