Behavioral Finance

Behavioral Finance, Offered by Duke University. We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Behavioral finance explores how psychological factors and biases influence our financial decisions, often leading us away from rational choices. This course introduces the key concepts of behavioral finance, including heuristics, overconfidence, loss aversion, and the impact of emotions on investing and economic behavior. Through real-world examples and practical frameworks, you will learn to recognize common biases, understand their effects on financial markets, and apply behavioral insights to improve your decision-making.